Tag: experience design

HP and Intel festivalized their annual after-party and product showcase at CES 2018, incorporating activations that had consumers lining up for hours at Coachella and Panorama last year. The event, Create. Innovate. Festivate., held on Jan. 11 at The Chelsea at The Cosmopolitan Las Vegas, featured more than 1,500 HP and Intel executives, channel partners, […]

The editors of Event Marketer magazine announce the winners of the 2017 Experience Design & Technology Awards, the world’s largest and only recognition program celebrating the best-designed live experiences and the most powerful “wired” engagements delivered by brands and partners worldwide. Congratulations to all of this year’s winners. View full coverage of the 2017 Experience […]

Eight “contained” activations, from showrooms to mobile banks   Shipping containers and pods. They’ve evolved from offering an “industrial cool” look to versatile, reusable, customizable and often ADA accessible, experiences. They’re stackable and attach to each other, they fold up in inclement weather. They travel well and can’t be affected by the wind like tents […]

Innovation labs are often considered to be permanent, stationary spaces for product development and testing. Marriott, however, turned that concept on its head when at ALIS, the annual Americas Lodging and Investment Summit, the brand elicited real-time feedback from industry professionals and consumers on two of its newest hotel properties—Aloft and Element—in a touring pop-up […]

When you think of the key elements that contribute to an effective event, chances are furniture isn’t top of mind. But as younger generations make up a larger portion of attendee bases and their networking opportunities continue to be a top request, and the line between business and pleasure continues to blur, event marketers are […]