Archive

Tag: experience design

  • B-to-C Events

    Kids Test Their Explorer Skills at National Geographic’s ‘Recruitment Center’ Pop-up

    To celebrate the launch of its new “Explorer Academy” fiction series for kids, National Geographic created a recruitment center pop-up that offered interactive tests and activities, from a mini archeological dig to encountering live snakes to conducting experiments in a lab. The one-day event, which took place on Sept. 5 in Manhattan’s Chelsea neighborhood, celebrated […]

  • B-to-C Events

    Behr Coats its ‘Color of the Year’ Pop-up with Shoppable Showrooms, Photo Ops

    Paint is flat by nature, but Behr has given it dimension by launching its second annual Color of the Year with an experiential program. The brand invited consumers to experience the 2019 Color of the Year, “Blueprint,” at its Color Shop pop-up, Aug. 22-26, in the SoHo neighborhood of Manhattan. Hosted in partnership with The […]

  • CBS Interactive Hosts a ‘Miami Vice’-Themed Rooftop Event at E3
    B-to-B Events

    CBSi Hosts a ‘Miami Vice’-Themed Rooftop Event During E3

    The gaming community is a creative and quirky one, so brands aiming to make an impact need to align with that mindset by producing experiences to captivate the distinctly imaginative demographic. With that point in mind, CBS Interactive (CBSi), the corporation’s online content network for information and entertainment, created a playful, “Miami Vice”-themed rooftop event […]

  • Inside the Eco-Friendly HSBC Lounge at Davos
    B-to-B Events

    Inside HSBC’s Modern Lounge and Event Space at Davos

    Shifting away from high-tech showcases it has created the past few years at Davos, HSBC at the World Economic Forum, Jan. 23-26, took over a boutique shoe shop on a main street in the Swiss city, creating a lounge retreat for the 2,500 attendees of the annual congress. The goal: to engage ceos and leaders […]

  • Experience Design: Absolut Creates a Lime-Inspired Oasis Before the Grammys
    B-to-C Events

    Experience Design: Absolut Creates a Lime-Inspired Oasis Before the Grammys

    The 2018 Grammy Awards featured performances by some of the country’s greatest musicians, but Absolut’s pre-Grammy event at an intimate music venue in downtown Manhattan was an experience design showstopper in its own right. To promote its Absolut Lime product and celebrate Open Mic Project campaign, the brand and content partner Spotify on Jan. 25 […]