Archive

Tag: EventMarketer

  • High Brew Celebrates Roadies With a Lounge, Fundraiser and Screening Experience at SXSW
    B-to-C Events

    High Brew Targets an Unlikely Audience at SXSW: Roadies

    Plenty of organizations have mantras, but few transform them into live experiences. High Brew did just that at this year’s SXSW Conference and Festivals in Austin. Operating under its “For those who do” adage, the cold brew coffee maker from March 14-16 skipped over the influencer and creator audiences who attend the events and instead […]

  • VH1’s Glam N Go Beauty Truck Drives Touch-Ups and Tune-In
    B-to-C Events

    VH1’s Glam N Go Beauty Truck Drives Touch-Ups and Tune-In

    With its bumping music and bright purple branding, VH1’s Glam N Go Beauty Truck that hit the streets of New York City, Feb. 27-28, gave passersby a glimpse into the network’s newest reality series, “VH1 Beauty Bar.” To drive tune-in for the premiere on Feb. 28, the network parked the converted box truck in six […]

  • Storytelling Guides FX’s Upscale Launch Event for 'Trust'
    B-to-C Events

    Storytelling Guides FX’s Upscale New York City Launch Event for ‘Trust’

    If you’re anything like us, you’ve probably fantasized about being filthy rich a time or two, and on March 14, we got a small taste of what life is like for the one percent. At a ritzy downtown social club in Manhattan’s Financial District, FX delivered the first in a series of launch events for […]

  • Data Security and Events: Seven Tips for Building a Bulletproof Strategy
    B-to-C Events

    Data Security and Events: Seven Tips for Building a Bulletproof Strategy

    The majority of event marketers will tell you that keeping attendees physically safe is at the top of their priority list, but when it comes to protecting attendees’ personal data, the industry has some work to do. There’s an inherent risk in collecting personal information from consumers, and while data security is on most event […]

  • WE tv Embeds Itself Among Times Square Attractions with the 'Bridezillas' Museum
    B-to-C Events

    WE tv Embeds Itself Among Times Square Attractions with the ‘Bridezillas’ Museum

    For nine years, the docuseries “Bridezillas” on WE tv introduced the world to the cultural phenomenon of brides-to-be making over-the-top wedding plans and demands and, in general, losing their shit before their big day. So, when fans demanded a reboot, the network delivered, and to drive tune-in to the premiere of “Bridezillas” on March 2, […]