Archive

Tag: EventMarketer

  • CBS Interactive Hosts a ‘Miami Vice’-Themed Rooftop Event at E3
    B-to-B Events

    CBSi Hosts a ‘Miami Vice’-Themed Rooftop Event During E3

    The gaming community is a creative and quirky one, so brands aiming to make an impact need to align with that mindset by producing experiences to captivate the distinctly imaginative demographic. With that point in mind, CBS Interactive (CBSi), the corporation’s online content network for information and entertainment, created a playful, “Miami Vice”-themed rooftop event […]

  • MINI Drives a Micro Mobile Tour in New York City for Local Nonprofit Sing For Hope
    B-to-C Events

    MINI Creates ‘Mini Extensions’ on an Annual Fundraiser with a Tour, Sponsorship

    In the experiential marketing world, summer is mobile tour season. And while many brands are hitting the open road on journeys across the country, MINI in June took a decidedly hyper-local approach to a mobile tour as part of a cause-marketing program benefiting New York City’s Sing For Hope and its annual fundraiser for arts […]

  • Comic-Con Photo Tour: 12 Brand Experiences That Made Us Geek Out
    B-to-C Events

    Comic-Con Photo Tour: 12 Brand Experiences That Made Us Geek Out

    When Comic-Con International launched in 1970, it was a modest 300-person gathering of sci-fi and comic book fans. Flash-forward to today and the event has evolved into a sprawling four-day affair dedicated to the popular arts in all of their forms, attracting 130,000-plus passionate fans of movies, TV, comic books, video games and beyond from […]

  • Why BullFrog Sunscreen’s GoPro Mountain Games Partnership Was a ‘Perfect Marriage’
    B-to-C Events

    Sponsorship: BullFrog Sunscreen Connects With Outdoor Enthusiasts at the GoPro Mountain Games

    BullFrog Sunscreen may have been a little frog in a big pond at the GoPro Mountain Games, June 7-10 in Vail, CO, but it managed to make a splash with a variety of touchpoints including sunscreen application stations, giveaways, roaming brand ambassadors and a beanbag toss-style “Cliff Hanger” game. The activation marked the brand’s third […]

  • State Farm Activates a 'Neighborhood of Good' of Tiny Houses at Governors Ball
    B-to-C Events

    State Farm Activates a ‘Neighborhood of Good’ of Tiny Houses at Governors Ball

    State Farm has targeted music- and cause-loving millennials with its “Here to Help” lounges at festivals for the last several years. At Governors Ball in New York City, June 1-3, State Farm activated its newest cause-marketing platform, Neighborhood of Good, with a “neighborhood” of tiny houses that allowed festivalgoers to engage in different acts of […]