Archive

Tag: EventMarketer

  • Check List: Is a First-Year Festival Right for Your Brand?
    B-to-C Events

    Check List: Is a First-Year Festival Right for Your Brand?

    Best practices for marketers looking to carve out a presence in a festival property.  There were no brands attached to the ill-fated Fyre Festival, the “luxury” millennial music experience that abruptly aborted its mission in the Bahamas due to lack of infrastructure and funds, among many other issues. (Phew.) Nonetheless, the viral story surrounding the […]

  • How the Teen Vogue Summit Tackled Today's Toughest Topics
    B-to-C Events

    Teen Vogue Summit: How the Publication Tackled Today’s Toughest Topics

    The Manhattan-based event inspired young attendees to ‘Turn Up’ and create positive change The time and place couldn’t have been more fitting. As citizens around the country celebrated the first day of Pride Month and participated in Wear Orange Day to advocate for gun safety on June 1, another event designed to inspire acceptance and drive […]

  • Dawn Celebrates 40 Years of Wildlife Rescues with a Grand Central Terminal Activation
    B-to-C Events

    Dawn Activates its Wildlife Rescue Campaigns with 3D Ducks, Shareable Experiences

    Dawn dish soap launched a new campaign celebrating its 40 years of wildlife programs that have rescued more than 75,000 birds and marine mammals affected by oil spills and environmental catastrophes with a press event and consumer experience in New York City’s Grand Central Terminal on July 19. The activation, designed to highlight four decades […]

  • 'Shark Week' Experiential: Upcycled Shark Installations, Cleanups and Jaw-Chomping
    B-to-C Events

    ‘Shark Week’ Experiential: Upcycled Shark Installations, Cleanups and Jaw-Chomping

    Discovery’s “Shark Week” program celebrated its 30th anniversary as the must-watch TV event of the summer, July 22-29. Strategies for driving tune-in to the programming have run the experiential gamut over the years, from a Fin Fest shark-themed festival in L.A. to guerrilla-style stunts involving half-bitten surf boards dropped on Australian beaches. This year, Discovery […]

  • Sleepover Activations: Five Keys to a Successful All-Nighter
    B-to-C Events

    Five Keys to a Successful Sleepover Activation

    Tips, tricks and techniques for “getting into bed” with consumers   Imagine winning tickets to watch your team compete in the Super Bowl. Or being submerged in a submarine with scientific researchers you watch on television religiously. Or winning a dinner at your favorite restaurant for you and three of your closest friends. All that […]