EventMarketer Archives - Page 115 of 132 - Event Marketer

Posts tagged with ‘EventMarketer’

July 26, 2017

Summer of Mars Experience Tour Targets the Next Generation of Space Explorers

In celebration of the 20-year anniversary of the Pathfinder landing on the “Red Planet,” the Kennedy Space Center has launched the Summer of Mars Experience Tour, which in July and August is traveling along the East Coast with a Mars Rover concept vehicle and high-tech interactives. The tour ties in with the Summer of Mars...

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July 14, 2017

Neuromarketing 101: The Science of Decision-Making

Leveraging demographic and psychographic insights to influence customers’ purchasing habits is nothing new to the event marketing game. But the rise of neuromarketing, a field of research that studies consumers’ cognitive and sensory responses to marketing stimuli, is challenging the status quo.

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July 13, 2017

CMA Fest: Four Ways Chevy Connected With Festivalgoers

Longtime CMA Festival sponsor Chevrolet was back in Nashville once again this year with a truckload of vehicles and event marketing initiatives that spread over four days, from June 8 to 11. The automaker sponsored two of the festival’s main stages, one in Walk of Fame Park in the center of town and the Chevrolet...

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