Posts tagged with ‘EventMarketer’
Inside the Global Event Campaign that Marked AOL and Yahoo Merging as Oath
Now under Verizon, Oath engages customers and employees in a rebranding with industry activations and internal events AOL is one of the internet’s oldest brands and Yahoo is one of the most recognizable brands of the digital era. Both now live under parent company Verizon, and both have multiple brands and extensions underneath them....
Cisco Turns Unsung IT Heroes into Caped Crusaders at the Largest-Ever Cisco Live
In a world where IT professionals are often the unsung heroes of an organization, Cisco flipped the script, transforming thousands of tech experts into superheroes—if only for five days. The brand’s flagship event, Cisco Live (this year, June 25-29 in Las Vegas) was the brand’s largest to date, offering 28,000 IT pros the education, training...
Six Tips for Making Event Content More Instagrammable
Savvy event marketers know that social media is key to amplifying the reach of their experiential programs, but simply whipping up a Twitter handle is no longer enough to make an impact.
Gallery: Maestro Dobel Tequila’s Live Artists at Lollapalooza Create the ‘Perfect Blend’
Maestro Dobel Tequila, a Proximo Spirits’ brand, drove home its “perfect blend of artistry and mastery” messaging at Lollapalooza, August 3-6 in Chicago, with live artists and branded experiences, including an activation in the general admission area and VIP footprint. In the general admission area, two artists worked side-by-side to create artwork that brought to...