event marketing Archives - Page 90 of 121 - Event Marketer

Posts tagged with ‘event marketing’

September 25, 2017

Six Top Event Marketers Sound Off on Where They See B-to-B Events Headed

Event Marketer recently surveyed some of the industry’s top b-to-b marketing professionals to find out where they think the industry is headed, and how they plan to meet the demands of an ever-evolving attendee base. The marketers you’re about to hear from are literally transforming the landscape of b-to-b events. Their creativity and know-how is...

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September 22, 2017

Spin Master Elevates Family-Friendly Events on the PAW Patrol Road Tour

There are typical family-friendly events, and then there’s Spin Master’s PAW Patrol Road Tour. The toymaker’s 13-market mobile tour has preschool-aged children across the country going wild for an immersive experience that brings to life the “PAW Patrol” animated series about a group of heroic dogs who protect the community. Equipped with a 120-foot by...

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September 20, 2017

Four Ways to Leverage Augmented Reality at Events

As far as event technology goes, it’s safe to say that virtual reality has dominated the scene over the last few years, transporting consumers to exotic travel destinations and offering front row seats to previously unexplored environments. But while VR may be the talk of the town, augmented reality has been rapidly picking up steam....

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September 19, 2017

Limited Too Returns to Retail with a Back-to-School Pop-Up

Limited Too, the once discontinued and then resurrected iconic children’s brand that brought sparkle to ’90s fashion, embraced the pop-up retail trend with a back-to-school mobile pop-up shop in New York City, Aug. 6-10, marking the Bluestar Alliance brand’s official return to the “physical” shopping landscape after its digital-commerce relaunch in 2015. The 527-square-foot shop...

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