event marketing Archives - Page 90 of 101 - Event Marketer

Posts tagged with ‘event marketing’

May 8, 2017

Stunts: Xfinity Takes ‘Fast and Furious’ Fans on a Thrill Ride

To take advantage of the active fan base surrounding “The Fast and the Furious,” and leverage the synergy between the speed-centric movie franchise and the new Xfinity Gig internet service, Comcast companies Xfinity and Universal Pictures teamed up on a “drive-out” cinema stunt. Two unsuspecting fans thought they had won a contest to view the...

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May 3, 2017

It’s the Winners List… Results from the 2017 Ex Awards

The world’s largest recognition program for experiential marketing Congratulations to the winners of the 2017 Ex Awards across all 26 categories spanning every type of brand experience. The winners were announced by the founders of Event Marketer at a gala (the event industry’s “Golden Globes”) on May 3 at the Experiential Marketing Summit at Chicago’s...

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