event marketing Archives - Page 91 of 143 - Event Marketer

event marketing – Page 91 – Event Marketer

Posts tagged with ‘event marketing’

March 9, 2018

Stunts: 11 Ways to Stop Consumers in Their Tracks

In an age when goldfish have longer attention spans than humans, getting consumers to notice a brand’s marketing efforts is challenging, to say the least. But fortune favors the bold, as they say, and event marketers are taking the adage to heart, producing striking experiential stunts that cause even the most distracted of consumers to...

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March 8, 2018

Celebrities and Sports Experiences Pop Out of NBC’s Mystery Boxes

For many of us, the month of February conjures up thoughts of bleak days, frigid nights and general feelings of dread (shout-out to our fellow East Coasters), but for NBC it was the most exhilarating 28 days of the year. The network aired both Super Bowl LII and the 2018 Winter Olympics, two of the...

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March 7, 2018

American Express at All-Star Weekend: Chandelier Hoops and ‘Exploded’ Floorboards

American Express forges connections with cardmembers and potential customers by delivering experiences that speak to passion points like art, music and sports. From Feb. 16-18, the brand took the approach to NBA All-Star Weekend in Los Angeles, where a series of basketball-centric installations supplemented by cultural and artistic components offered fans a unique perspective on...

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March 5, 2018

Winter Olympics 2018: Brand Experiences from PyeongChang and Beyond

The Winter Olympics are a smaller affair than the Summer Olympics and their voluminous VIP and hospitality experiences. At the PyeongChang 2018 Olympic Winter Games, Feb. 9-25, in South Korea, brands focused heavily on the fans and athletes with experiences that touched every region of the country, from a military base to the coast to...

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March 2, 2018

How Primal Instincts Affect Consumer Behaviors: An Excerpt From ‘Decoding the Irrational Consumer’

How primal instincts affect consumers’ purchasing behaviors   In Decoding the Irrational Consumer, author Darren Bridger uses neuromarketing data to reveal how consumers’ primal instincts affect their decision-making process and how to use those insights to influence their brand loyalty and purchasing behaviors. In the following excerpt on heuristics—a concept derived from behavioral economics defined...

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