Archive

Tag: event marketing

  • At SXSW, Facebook Opens the Doors to its Art Department CSR Program
    B-to-C Events

    At SXSW, Facebook Opens the Doors to its Art Department CSR Program

    Social networking sites are about connecting the world and communities, ultimately, through our devices. But for more than a decade, Facebook has been leveraging art to build and impact communities offline. At SXSW this year, Facebook’s Art Department went “live” for the first time in seven years, activating its CSR program and promoting its mission […]

  • Modern Metrics: How Event Marketers are Deploying Fresh Measurement Tools
    B-to-C Events

    Modern Metrics: How Event Marketers are Deploying Fresh Measurement Tools

    Since the dawn of event marketing, one of the industry’s greatest challenges has been proving the ROI of live experiences. It’s something brands and agencies still struggle with today, but as the technology behind data collection tools advances, measurement strategies are progressing right along with it. Although it has collected basic attendee information for years, […]

  • General Mills Activates Lucky Charms 'Drops' in Boston for St. Patrick’s Day
    B-to-C Events

    Micro-programs: Consumers Tweet for Lucky Charms ‘Drops’ on St. Patrick’s Day

    General Mills’ Lucky Charms brand partnered with delivery service Shipt for a Saint Patrick’s Day micro-program in Boston that had consumers posting on social media to be selected for a delivery of the cereal by its brand character, Lucky, himself. The daylong program, which began at 12:01 a.m. on the holiday, invited consumers to post […]

  • How Platforms Like Braindates Help B-to-B Attendees Build More Relevant Networks
    B-to-B Events

    How Platforms Like Braindate Help B-to-B Attendees Build More Relevant Networks

    A decade ago, swapping business cards or meeting up for a quick drink at happy hour was considered “networking” at b-to-b conferences. Today, those supplementary (and let’s face it, shallow) interactions have been replaced by purposeful exercises with an experiential component that allow for collaborative—and valuable—conversations. Leading the way in these more meaningful exchanges is […]

  • SXSW 2019 Part Deux: Experiential in Austin, From Dell to Bumble to Activision Blizzard
    B-to-C Events

    SXSW 2019 Part Deux: Experiential in Austin, From Dell to Bumble to Twitter

    From augmented reality-enabled audio journeys to a library of President Donald Trump’s tweets to “Project Runway” music videos, we bring you part two in our coverage of SXSW’s opening weekend, March 8-10. What stood out: how many scooters cruised the streets of Austin, how many puppies there were to cuddle, how brand ambassadors’ passion (or […]