Posts tagged with ‘event marketing’
Hennessy’s Pop-up Takes Consumers on a Multisensory Journey Through the Cognac-Making Process
Ahhh… there’s nothing quite like knocking back a deep, satisfying sip of cognac to lift one’s spirits, which is just what Hennessy set out to do with Le Grand Voyage, a week-long series of events that immersed consumers in a journey through the Cognac-making process. Held in the Industry City area of Brooklyn in New...
Sephora Launches Rihanna’s Makeup Line With the World’s First Live-Created Fan Film
It’s not often that Rihanna fans feel like celebrities when they’re in the presence of the pop sensation, but for the launch of the singer’s globally anticipated makeup line in collaboration with Sephora, a lucky group of 180 hand-selected fans and influencers felt like superstars. Taking over Madrid’s Callao Square, the brand celebrated the unveiling...
Cruise Through the Best Auto Activations of the Year
From Fashion Week to Fashion Island, New York City to Newport Beach, automotive event marketing has been in high gear. Throughout 2017, the auto brands took to music festivals, film fests and fashion shows, plied the city streets, followed country roads and headed down wilderness trails to connect with car buyers. Along the way, they...
Vevo Rewards Employees and Clients With a Freak Show-Themed Halloween Event
For the last seven years, music video and entertainment platform Vevo’s annual Halloween extravaganza for 600 employees, partners and clients has been one of fall’s hottest tickets for industry insiders in the Greater Los Angeles Area. And with a queue of 100-plus costumed brand and agency partners lining up before the doors to this year’s...