Posts tagged with ‘event marketing’
Six Experiential Marketing Lessons From Harry Potter: The Exhibition
Since it first opened its doors in 2009, Harry Potter: The Exhibition has immersed millions of fans into the world of J.K. Rowling’s iconic character.
Q&A: Chobani’s Peter McGuinness on Authenticity, Storytelling and Why Experiential Works
Peter McGuinness, chief marketing and commercial officer at Chobani, is feeling pretty good these days. The brand leader in the $3.6 billion dollar Greek yogurt business, Chobani this year hit its highest market share in the nine-year history of the company, broke three production records, will end 2017 with double-digit sales increases and is growing...
Millennial Marketing: McDonald’s Makes Dreams Come True With an Adult Playscape at ComplexCon
It’s no secret that millennials are receptive to nostalgia marketing, so when McDonald’s unveiled an adult playscape at pop culture festival ComplexCon (Nov. 4-5), it’s safe to say attendees were lovin’ it. From a tricycle racetrack to old school arcade games, the brand’s Snac ’N Play activation hit home for a host of young consumers...
Banks’s Beer Tells it Like it is With a Snarky Advent Calendar Installation
British beer brand Banks’s on Dec. 1 launched a holiday campaign that replaces cheesy sentiments often associated with the season with tongue-in-cheek messaging designed to resonate with younger audiences. The effort, “Tells Christmas Like It Is,” combines the mindset of the graffiti artist and the gritty humor of its working-class roots with the traditional Christian...