Posts tagged with ‘Event Marketing Magazine’

February 15, 2018

Three Lessons From LG on Creating a Killer Launch Event

How the brand engaged thousands of consumers at its LG SIGNATURE press event   LG launched its LG SIGNATURE line of high-end appliances at a press event in New York City’s Rockefeller Center that was as well crafted as the products themselves. A “see-through” pop-up gallery and a roster of brand ambassadors from the fields of...

read more

February 12, 2018

CES 2018: Inside Google’s Playful Las Vegas Takeover—A Numbers Story

For its first major presence at CES in several years, Google put all its gumballs in one playful basket with a Las Vegas takeover for Google Assistant designed around the product’s call-to-action, “Hey Google.” The program involved a visual takeover with “Hey Google” out-of-home ads in 54 locations, including the airport, at hotels along the...

read more

Receive the latest news and special announcements from Event Marketer

SIGN UP FOR UPDATES

© 2024 Access Intelligence, LLC – All Rights Reserved. |