Tag: Event Marketer

Did you know we’re hiring? The 2020 B-to-B Dream Team call for nominations is underway, and through Jan. 23 you can enter a colleague, client or yourself to be considered for our next roster. Our Dream Team members represent the best and brightest b-to-b brand-side marketers in the event industry, and they represent a variety […]

Recognizing the best use of design, social media and technology to enhance live experiences There is a bright and booming economy to celebrate with this year’s crop of Experience Design & Technology Awards winners. Behind every winning program are partners, tradespeople, technologists, logistics gurus, architects and creatives, who, with their collective powers, build the stuff […]

The film “The Irishman,” which began streaming on Netflix on Nov. 27, explores organized crime in America following World War II and the disappearance of union boss Jimmy Hoffa. Directed by Martin Scorsese and starring Robert De Niro, Al Pacino and Joe Pesci, the film spans decades, but as part of a buzz-building campaign the […]

Climate change and environmental sustainability are hot-button topics that marketers can’t ignore, particularly when it comes to engaging younger generations. It’s a fact not lost on Hyundai, which on Nov. 22 wrapped its Fill it Forward college marketing campaign, part of its broader Drive the Future: A Hyundai Experience initiative. The program, which promoted water […]

Automakers know that to get consumers to fall in love with a vehicle, they need to get them behind the wheel first. And for a luxury automotive brand like Lincoln, that means avoiding a one-size-fits-all-approach. The brand continues to lean on stylish destinations to supplement the local dealership experience and provide a low-pressure environment for […]