Tag: Covid-19

In the wake of canceled events and social distancing orders, media brands are developing pivot programs that offer hospitality-minded engagement to connect with potential clients. For Activision Blizzard Media, the b-to-b arm of the gaming company, esports was a natural platform to leverage for the “Agency Showdown,” its first-ever virtual esports tournament exclusively for the […]

Collaboration is engrained in the event marketing discipline, and in the absence of events, some marketers are feeling disconnected from their teams, their clients, their customers and the industry as a whole. But here’s the good news: a number of virtual collaboration platforms that allow for idea-swapping and networking are available to keep event professionals […]

Each week we’re sitting down for virtual chats with event professionals to discuss the COVID-19 pandemic’s impact on the industry, and what comes next. Our featured panelists this week are: Tracey P. Shechtman, VP-Global Experiences + Brand Partnerships, American Express Dan Preiss, Senior Director-Global Brand and Experiential Marketing, Dell WATCH NOW—IT’S FREE   Tweet us […]

The first quarter of the year was going to be a major kicking-off period for Chaco’s 2020 experiential programs. The Michigan-based outdoor lifestyle footwear brand was gearing up to launch two tours—one from SXSW, and one from Portland—when event cancellations and restrictions in response to the COVID-19 pandemic came down in domino effect. The easy […]

The situation with COVID-19 is so unpredictable, that many marketers can’t foresee what’s going to happen in a few weeks, let alone a few months. But a number of reports that have recently emerged are helping shape the predominant headlines on the pandemic’s impact for marketers and the industry at large. Let’s dig in. You […]