Tag: Covid-19
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B-to-C Events
Jones Soda Makes its Move into Esports with a Sim Racing Digital Sponsorship
The live event space is on pause, but the stay-at-home economy is opening up opportunities for brands to expand their portfolios and their reach. In March, Seattle-based Jones Soda made its move into esports by signing on as title sponsor for the Last Chance Qualifier competition in The Race All-Star Series. The five-week sim racing […]
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B-to-C Events
Here’s How Agencies and Fabricators Are Helping Out Amid the Pandemic
The event industry, with its teams of creatives, tech gurus and warehouses of workshops and materials, has a significant role to play in the battle against COVID-19. From manufacturing containment kiosks to providing hot meals to healthcare workers, the agency and fabricator communities are stepping up in more ways than one. Here’s a look at […]
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B-to-C Events
Social Distancing: 10 Ideas for Engaging Consumer Audiences
The conference and meeting space is pivoting to virtual. But for consumer brands struck by cancellations of major events that were to serve as campaign platforms this quarter, the pivot calls for a slightly different formula. To help you reimagine your consumer programs as digital engagements, we’ve compiled a roundup of contactless “event” ideas to […]
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B-to-C Events
Five Health Safety Tips for Events
Face masks are out, hand-washing is in, and managing attendee fear is paramount. Welcome to events in the age of the coronavirus (COVID-19).
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B-to-C Events
Latest News: How the COVID-19 Pandemic is Impacting Events
Here we bring you the latest updates on how the global event community is responding to the rapidly evolving coronavirus (COVID-19) pandemic RESOURCES: Five Tips for Developing a Robust On-site Health Security Plan Four Issues to Consider When Negotiating Event Contracts Amid COVID-19 Industry Experts Forecast What’s Next for the ‘New Normal’ Reopening Lessons from […]




