brand community – Event Marketer

brand community – Event Marketer

Posts tagged with ‘brand community’

October 11, 2021

Five Ways to Nurture a Dedicated Brand Community

When Wisconsin Cheese made the decision to activate at this year’s virtual SXSW festival, members of its brand community, Cheeselandia, were the first to know. As brand VIPs, they’re given special access to all kinds of events, promotions and products in return for their fervent devotion. But Cheeselandia isn’t a rewards program or a pay-to-play...

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