activation Archives - Page 5 of 19 - Event Marketer

Posts tagged with ‘activation’

June 13, 2019

Locals Lead a Renaissance Hotels Harlem Scavenger Hunt

One of Renaissance Hotels’ points of difference is its Navigator concierge program, where individuals dubbed “Navigators” expose guests to hidden gems within the hotels’ local communities. For the launch of its new Discover This Way campaign promoting Navigator, the brand staged a scavenger hunt-filled evening for loyalty members, press and influencers featuring performances, local personalities...

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June 6, 2019

EM Executive Chat: Inside Bulleit’s Word-of-Mouth Marketing Strategy

Bulleit’s anti-advertising approach involves leveraging local cultural invents like Tribeca Film Festival, where it can engage with the ‘creative class’ When marketing to the creative class is a primary campaign objective, building experiential activations at film festivals is a worthy path to engagement. And for bourbon brand Bulleit in particular, which concentrates on penetrating local...

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