activation Archives - Page 35 of 41 - Event Marketer

Posts tagged with ‘activation’

April 16, 2019

Modern Metrics: How Event Marketers are Deploying Fresh Measurement Tools

Since the dawn of event marketing, one of the industry’s greatest challenges has been proving the ROI of live experiences. It’s something brands and agencies still struggle with today, but as the technology behind data collection tools advances, measurement strategies are progressing right along with it. Although it has collected basic attendee information for years,...

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April 15, 2019

How Platforms Like Braindate Help B-to-B Attendees Build More Relevant Networks

A decade ago, swapping business cards or meeting up for a quick drink at happy hour was considered “networking” at b-to-b conferences. Today, those supplementary (and let’s face it, shallow) interactions have been replaced by purposeful exercises with an experiential component that allow for collaborative—and valuable—conversations. Leading the way in these more meaningful exchanges is...

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April 12, 2019

SXSW 2019 Part Deux: Experiential in Austin, From Dell to Bumble to Twitter

From augmented reality-enabled audio journeys to a library of President Donald Trump’s tweets to “Project Runway” music videos, we bring you part two in our coverage of SXSW’s opening weekend, March 8-10. What stood out: how many scooters cruised the streets of Austin, how many puppies there were to cuddle, how brand ambassadors’ passion (or...

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April 11, 2019

Meet the Speakers, EMS 2019: Walmart and Reinventing the Conference Wheel

We’re back with more event inspiration from the speaking faculty at the Experiential Marketing Summit, this year May 14-16, at Caesars Palace Las Vegas. Today’s session preview: “The New Shareholder Meeting.” Here’s the topline: Walmart’s annual Shareholder Meeting is a key driver of education and motivation amongst 14,000-plus shareholders and employees. But the success of...

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