Tag: activation

Brands activating for an esports crowd take note: competitive players—and the fans who adore them—are no longer relegated to the age-old stereotype. You know, the one in which a lone player holes up in his basement for hours on end, hopped up on caffeine, speaking to no one. Esports fans have diversified beyond this cliché, […]

Toronto-based Collision attracts over 25,000 of the world’s largest buyers and sellers of technology each year, making it a prime setting for tech brands to share the perks of their products with a captive audience. For Engineer.ai, a startup that helps entrepreneurs bring their ideas to life through customized software, North America’s fastest-growing tech conference, […]

There is a lot at stake with product launch events and, perhaps, a little more so for the biannual Samsung Unpacked. A few fun facts: This year, there were more than 1.5-times the audience that the Oscars pull in viewing the Samsung Unpacked live-stream as it unfolded. That’s 44 million people tuning in virtually throughout […]

Art, in all of its forms, can be a powerful engagement tool. It evokes emotion, inspires creativity and often educates observers in one way or another. Event marketers have been cleverly incorporating art-based engagements into their events for years, but a recent crop of brands, from hotels to banks, is turning art itself into the […]

To introduce its limited-edition batch of Midsummer Solstice to new consumers, Hendrick’s Gin activated a floral pop-up installation at Pershing Square Café adjacent to New York City’s Grand Central Terminal, June 5-7. In addition to sampling bars offering two different gin cocktails, photo moments overflowing in flowers of all colors and sizes were the main […]