The “blogosphere” has grown up. Yes, bloggers are still self-publishers. It’s what distinguishes them from traditional media. But today’s top bloggers can wield enormous power and influence over purchase decisions. According to one study, 41...
It was a tough job, but somebody had to do it. This February, my family and I traveled to Orlando to spend two days at Disney World. Our mission: Test out the new MagicBand—the RFID-enabled bracelets that...
From venues to hotels to convention centers to full citywides, marketers are waking up to the realization that for many events, options are becoming extremely limited. In an effort to lock down locations and dates,...
We’ve heard of Twitter tweet-ups and Meetups, but the White House a few weeks ago helped shine a spotlight on another meet-up trend: the InstaMeet for Instagram. On March 21, America’s most famous address opened...
If you aren’t into content marketing, you’re missing one of the marketing world's biggest trends…ever. Here are 15 types of content that can be easily extracted from events and used across the entire marketing mix.
A recent Adweek article questioned whether the era of the CMO is over “as customer experience trumps traditional branding in delivering commercial performance.” While the role of the CMO has been radically changing in light...
Authenticity is one of those words we hear a lot in relation to marketing, but very few businesses (or marketers, for that matter) really understand the concept. If you’re thinking of authenticity as a marketing...
Internal meetings are now infinitely more attendee-centric. The perfect internal meeting opens up possibilities for attendees to learn new skills, meet with peers from other areas of the company and the world, and to engage...
Request-for-proposals (RFP) have been around forever. An RFP is an important step for a brand to gauge the talent and capabilities of potential partners. And for those partners, an RFP is a chance to wow...
Events provide wonderful opportunities to spark connections that your sales team can use to build profitable relationships. And while sales teams can be persnickety, they do appreciate it when you hand them warm, qualified leads...
