WHAT’S IN A WORD? A SINGLE WORD CAN MAKE OR BREAK YOUR CAMPAIGN.

The reality of our culture and marketplace today is that words are invented, re-interpreted, blacklisted, made taboo or spread like wildfire.

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10 Keys to the Perfect Site Visit

Your venue may be the most important factor in the success of your event. The right venue influences audience acquisition, brand image, attendee experience, virtually every logistical decision, and, of course, your team’s ability to...

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EVENT MARKETING INSIGHTS MAY COME DOWN TO THE FINEST DETAIL

We measured an event marketing program for a spirits brand of over 3000 events in several markets. Reporting on a program this large was challenging.

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EM Buzz 9-1-16

%%PLUGIN_WEB VERSION:1203902-View as html%% Your Weekly Feed of All Things Experiential 09.01.16 B-TO-B EVENTS B-TO-C EVENTS EVENT TECHNOLOGY PHOTOS/VIDEOS SUPERBOOK SUBSCRIBE Editor Kait Shea Advertising inquiries Jeff Fortmann Chip Berry 10 Norden Place Norwalk, CT...

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Scott 1000 Bath Tissue Rolls Out Road Trips for YouTube Families

Scott 1000 bath tissue put its “long-lasting” messaging to the ultimate test, sending YouTube families on a cross-country, content-capture road trip and equipping them with one roll each to prove just how far it will...

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The Top Three B2B Marketing Challenges and How You Can Overcome Them

B2B marketing has changed dramatically in the last 12 months. Now,

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Catch Starbucks #Frappuccino and #StarbucksDoubleshot This Summer!

We’ve brought Starbucks’ Frappuccino and Doubleshot Energy throughout the country and now we’re bringing it to our blog! Moderne, in partnership with Latin Works, has wheeled thousands of samples to summer festival and event goers...

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Seven Ways Tech Conferences are Modernizing the B-to-B Experience

When it comes to business meetings and events, it just doesn’t get any bigger than the technology conference. As some of the longest-running shows in the event industry, these super events occupy the largest footprints,...

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Special Report: The 2016 B-to-B Dream Team

If you've ever daydreamed about cherry picking some of the sharpest people in the industry and putting them all together on one team—you're thinking like a true event marketer...

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Three Ways Oracle Maximizes the Reach of OpenWorld

Oracle OpenWorld is more than just a mammoth technology conference that takes place over five days each October in San Francisco. According to Steve D’Alencon, senior director, global advertising at Oracle, it is a “waypoint”...

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