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Experiential

09.01.16

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Kait Shea

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An Access Intelligence Publication

Scott 1000 Rolls Out a Content-Capture Strategy 
Scott 1000 bath tissue this summer teamed up with popular YouTube families to put its “long-lasting” messaging to the test. The brand sent five families on an unscripted, cross-country road trip in a branded RV, where they video-blogged and engaged with audiences all along the way. The catch? Each family member was equipped with just one roll of toilet paper for the entire journey. Here's how it all unraveled. MORE
 
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What a Gamer's Disneyland Looks Like 
Square Enix touted its top franchises at Comic-Con with physical challenges that placed consumers inside their favorite game sequences. MORE
The New Era of Luxury Auto Branding 
Lincoln's new Experience Center is an upscale, pressure-free hang space that is helping to usher in a new generation of automobile showrooms. MORE
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Cardmembers Get a View From the Top 
American Express's two-story tent at the inaugural Panorama music festival included exclusive views of the stage and tech-infused engagements. MORE
Predictions on Where Pokémon Will 'Go'
The augmented reality app has taken the world by storm with record downloads. Our predictions on how the craze will be leveraged for events. MORE
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