While it’s tough to compete with the Olympic Torch Relay, several brands gave it their all with pre-Olympic events that touted their connection to the games and scored an emotional connection with consumers. Though Coke...
IF YOU WANT TO EXTEND THE LIFE of your event programs through social media but you can’t tell a “retweet” from a “wiki,” you probably need some help. You could let an agency handle it,...
EM’s Executive Roundtable gets candid and on-the-record about the current state of the event landscape and where the industry is really going The doors were closed. The coffee was poured. The conversation began.
2008 is barely a month old and it’s already shaping up to be a doozy. Campaign 2008 Wall Street woes and frequent use of the R-word in financial circles has everybody wondering what we’ll be...
Last month EM heard from Stefania Pomponi-Butler just one of a handful of Nintendo Wii’s Mom’s Night Out event hostesses to find out what got her writing rave reviews and sparking positive word-of-mouth on her...
Suzanne Babb a professional office organizer from Phoenix starts her mornings at 7 a.m. She gets her son and daughter ages nine and 14 up and ready for school and then hops into her brand...
To drive trial and sales of its new Bagel-fuls product line—bagel sticks filled with Philadelphia cream cheese—Kraft is taking the tasting campaign on the road. The nationwide sampling tour kicked off April 9 at a...
