The Brief: Portal-Potties and Scrub Clubs
This week’s hot takes on hot topics in experiential marketing cover Portal-Potties, National Rosé Day…
Expo 2025 Osaka, Part Three: More Experience Design Ideas from the Pavilions
Just as it’s impossible to see everything at Expo 2025 Osaka, Kansai, Japan in one…
Inside Cannes Lions 2025: Activations from Amazon Port to Motel Yahoo
Word on the Croisette has it that Cannes is sizzling-hot, and we’re not just talking…
How Gen Z Shopping Habits Led Urban Outfitters to Redefine its Back-to-Campus Campaign
Back-to-school season usually kicks off in mid-July, but Urban Outfitters is getting an early start,…
The Brief: BagMobiles and ‘Komboomcha Boxes’
This week’s hot takes on hot topics in experiential marketing cover BagMobiles, floating activations and…
Expo 2025 Osaka, Part Two: 10 Moments We Loved, and Some We Didn’t
Part architectural showcase, part trade show, part biennale, Expo 2025 Osaka, Kansai, Japan, is taking…
Expo 2025 Osaka, Part One: Experience Design Ideas from the Pavilions
There’s a reason why Expo 2025 Osaka offers a season pass. It’s impossible to see…
How Caterpillar Inspired Attendees to Dig Deeper at Bauma 2025
Caterpillar’s story at Bauma, which takes place every three years at the Messe München in…
Special Report: Event Measurement in the AI Age
A new measurement era has dawned. We tapped the experts to find out how refined metrics, AI-optimized tools and an evolving landscape of influence are changing how marketers prove ROI.