May 2025: The Brief, Live! News and Trends Commentary
A Monthly Editorial Video Recap: It’s The Brief, Live! Watch as Event Marketer’s Rachel Boucher,…
ILGM Sparks up Community Connection on its Cannabis Home Grow Tour
To cement its transition from online cannabis seed shop to “full-blown consumer brand,” I Love…
Uber Brings to Life its New Product Features at a Go-Get Exhibit of Interactivity
Uber’s fifth annual Go-Get global product event announced new features coming to the rideshare and…
Armored Trucks Turn Heads and Drive Trial on PepsiCo’s Bottle Lotto Tour
Last summer, the mobile tour vehicle of choice was the school bus. This year, PepsiCo…
The Brief: Tanq Holidays and the Wienie 500
This week’s hot takes on hot topics in experiential marketing cover Tanq Holidays, stroller valets…
Six Steal-worthy Trade Show Engagement Ideas from Licensing Expo 2025
The licensing industry took to the Mandalay Bay Convention Center in Las Vegas May 20-22…
Field Report: 10 Booths We Loved at Licensing Expo 2025
Celebrating its 40th anniversary, Licensing Expo 2025 brought together more than 12,000 influential brand owners,…
2025 Upfronts: Disney Works its Magic with Storytelling and Supreme Star Power
If you ask Disney Advertising, static Upfronts are in the rearview mirror where they belong.…
Special Report: Event Measurement in the AI Age
A new measurement era has dawned. We tapped the experts to find out how refined metrics, AI-optimized tools and an evolving landscape of influence are changing how marketers prove ROI.