10.28.26 The abrupt cancellation of the Grace Hopper Conference, widely considered the top show for women in tech, has dealt a major personal and professional blow to attendees. But the broader event ecosystem, from sponsors to speakers to hotel partners, is also suffering a loss—a grim but essential reminder to remain vigilant on event contracts and clauses. NEWS & CASE STUDIES CES 2027 Preview As CES 2027 Closes in, Lenovo Unveils Plans for a Keynote Event at Sphere With CES around the corner, a few big announcements are signaling how brands are planning to show up—or not—in Vegas, including Lenovo’s Tech World event at Sphere… Read more Partner Content No Bad Seats. Just Front-Row Energy. How do you make an NFL stadium-sized experience feel personal to 19,000+ attendees? At Allegiant Stadium in Las Vegas, LEO Events did exactly that, effectively delivering the largest production staged inside the venue to date. Discover how teams fused creative strategy, technical innovation, and production mastery to make it all happen... Read more Metrics 5 Expert Tips for Building an Event Measurement Framework from Scratch Cap your event KPIs at five, rank them, then pick your tools. That’s just one piece of advice from Prologis’s Mandy Glenwright on building a measurement program from zero… Read more BEST PRACTICES & IDEAS Going Analog Read All About it: How to Make Headlines With a Curated Print Publication The digital age has turned physical newspapers into novelties, and event profs are taking advantage by treating branded print publications as fresh engagement tools… Read more Partner Content Turn Event Data Into Business Intelligence Experiential spend is surging—but so are CMO expectations. See how GPJ built a portfolio-wide measurement methodology with IBM, helping brands set goals before the event, benchmark across activations, and turn data into a continuous learning loop. Discover the three key decisions driving smarter, more accountable experiential marketing… Read more F&B Trends How Oatly Built a B2B Event Inspired by its Strategic Beverage Trends Content As beverage culture continues to explode, Oatly is ensuring it’s not only a key ingredient within the conversation and the concoctions, but that it’s also leading them… Read more ABOUT THE B-TO-BEAT The B-to-Beat is produced by Event Marketer, the industry's largest resource on event and trade show marketing. Each issue is sent to thousands of Fortune 1000 corporate event marketing teams. For advertising opportunities, contact Susanna Lione: slione@accessintel.com or Jon McLoughlin: jmcloughlin@accessintel.com Subscribe to Event Marketer | Find New Partners in The Event RFP Superbook