Tech Report

The October 2007 Emerging Technology Report profiled ten of the most innovative new technologies in the event space. For more information check out the links below. Technology: 2-D Barcoding People use their camera phones to...

read more

10 Technologies You Want to Know About Right Now

Ten technologies you want to know about right now If there’s one thing technology is doing in the event space it’s making it easier to get exposure. From the latest cell phone technology to the...

read more

Marketing to the Digital Mom

Today’s digital moms are anything but out of touch. They’re tech savvy widely informed by their peers and spending more time on blogs and social networks than ever before. A recent report by Razorfish and...

read more

Tostitos’ Effort is Fueled by Facebook

Jean Chalupsky of Omaha NE was hoping to win some Tostitos chips for a Super Bowl party while Jennifer Valle missed the flour tortilla chips that are no longer available in Panama City FL. Besides...

read more

Burger King Turns Up the Heat

Burger King is on a roll and not the sesame seed variety. The fast-food chain is enjoying its fourth consecutive year of same-store sales growth. Driving that success—along with product a few healthy menu items...

read more

Bacardi gets positive WOM to flow

LIKE THE PERFECT STORM positive word of mouth starts small and then builds momentum until it eventually takes on a life of its own. But how do you catch the wave harness its energy and...

read more

Changing minds and perceptions

Keen Footwear is a small company on a big mission. The popular shoe and outdoor gear brand hopes to expand consumer perceptions about the great outdoors (and the versatility of its shoes) through a call...

read more

Dedicated consumers shave heads for brands

TALK ABOUT CUTTING THROUGH THE CLUTTER. To drive booth traffic and generate publicity some brands are cutting off consumers’ hair and etching brand messages directly onto their clean-shaven heads.

read more

House Parties sweep the states

MORE THAN EVER people are connected 24/7 via text messaging and the web. Still nothing beats an old fashioned house party for sharing meaningful conversations among friends. As a result more companies are joining the...

read more

Media training is a key skill for brand marketers

Ross Burton credits media training with giving him confidence whether he’s working behind the scenes at awards shows like the Academy Awards hosting a consumer make-up event or fielding a reporter’s questions. And although he...

read more