Introduce/launch a new product Archives - Page 6 of 84 - Event Marketer
MasterCard partners with Riot Games for an All-Star Event Sponsorship Pop-Up Event
When conducting research into the esports audience, a new marketing segment for Mastercard, the company quickly discovered an important insight: establishing credibility with this audience requires an approach that supports the advancement of the community. With this in mind, Mastercard entered the scene in a big way, with a multi-year partnership with Riot Games, publisher...
Volkswagens Instagrammable pop up shops have many Millennials very interested in the all-new VW Jetta
To get the all-new VW Jetta in front of an urban, millennial audience—a tough crowd to please for automakers—Volkswagen created a branded house and hit four cities, Chicago, Miami, Los Angeles and New York City, in two weeks. The Jetta Haus experience included Instagrammable moments, a nighttime test drive and a mini music festival. Each...
Ritz stands out at the QuickChek New Jersey Festival with a red balloon flying high
If you want to play with the big boy chips, you’ve got to play ball. Ritz Crisp & Thins, positioned as a healthier chip than the original Ritz, needed to drive household penetration. But competition from leaders in the chip category was fierce. The solution: partner with QuickChek convenience stores, where shoppers tend to be...
The Heineken House at Coachella brings all the excitement attendees want at a festival
At an event like Coachella, considered to be the festival of the season, attendees are inundated with options on where to party, drink, dance and post for the world at home watching through social media. To cut through the clutter, Heineken went old school with its music choices while being tech-forward with its amenities. The...