Objective of Event: Generate PR impressions (on social and traditional media)

Even some of the biggest trade shows in the industry have to work harder than ever to keep exhibitors coming back year after year. The 2011 Consumer Electronics Show last year developed a way to add value for its exhibitors with an app called MyCES that offered attendees an online interactive exhibitor directory, floor plan […]

The E3 Xbox 360 Media Briefing is an annual event that gives over 3,500 industry influencers a sneak peek into what’s next for the ubiquitous gaming and entertainment system. This year’s event featured Microsoft executives sharing the stage with top executives from Ubisoft and Electronic Arts, as well as 16 live demos, presented by 38 […]

With the sails of the Sydney Opera House and the nearby Sydney Harbour Bridge as the backdrop, Sydney Australia has one of the most iconic skylines in the world. So how do you improve on something that’s already spectacular in its own right? Each year the Aussies manage to make their spectacular city even more […]

Social media has always been a powerful tool in the b-to-c realm, but less so for b-to-b marketers who have to find the appropriate balance between personal and professional information sharing and wrangling a wide variety of platforms into one event experience. IBM tackled the challenge last year with a unique proprietary software solution that […]

The Rogers Cup Tennis Tournament is the Canadian equivalent of the U.S. Open—an event filled with passionate fans, elite players and a lot of opportunities to connect with an affluent demographic. So to take full advantage of its investment as the presenting sponsor, Rogers Communications (they’re like the Time Warner of Canada) unleashed a Twitter […]