Drive customer recommendations Archives - Page 92 of 93 - Event Marketer
Malibu Brings Summer to Life with Station Invasion
Malibu Rum’s Station Invasion program presented by Radio Maliboom Boom was a 10-city concert tour that kicked off with a nationwide Summer Correspondent Search. Consumers submitted videos to Malibu via Facebook to enter for a chance to be selected as the Malibu Summer Correspondent and travel the country promoting the events and being the emcee...
Kleenex Urges Shoppers to Send the Gift of Tissues
To take market share away from its competition while providing a strong brand experience for women ages 25- to 54- years old, Kleenex introduced the Softness Worth Sharing 2.0 campaign. The program came to life across several channels, including TV, online and at retail events. The online component let consumers send a “share pack” of...
HP Drops Boom Boxes and Beats on Four-City Tour
With their focus on music and high-quality sound, HP’s Beats Edition laptops were targeted at the youth market. To reach those consumers, HP summer rolled out a buzz-building initiative called HP Jam Sessions. The activations, which were part of a seven-week media campaign that visited six locations and four cities, including Lennox Square Mall in...
Google Samples its ‘Wallet’ App with In-store Spree
After launching Google Wallet, an app that turns mobile devices into virtual wallets, Google needed to help consumers understand how the service works. The company teamed up with American Eagle Outfitters in Times Square to create the Google Wallet Tapping Spree. At the store, customers were greeted by a brand ambassador who invited them to...