Drive customer recommendations Archives - Page 89 of 93 - Event Marketer
Sprite ‘Steps Up’ its Outreach to African-Americans
Sprite stepped up its commitment to young adults with the second iteration of the Sprite Step Off, the electrifying stepping competition it created. The platform, which is helping Sprite build enduring brand affinity with the fiercely loyal multicultural audience, is a tournament-style competition with college step teams vying for scholarship money and bragging rights. Through...
Oculus Connect Blends Conference with Hands-On Demos
Oculus may be all about virtual reality, but its first developer conference had two very real goals in mind—to keep those developing Oculus-compatible content and technology in the loop with upcoming Oculus technology and to excite developers about its products. It delivered on both counts. To attract current and potential developers, the conference featured keynote...
SAP Revamps its Annual Partner Conference
Software giant SAP recently transformed Sapphire Now, its annual conference for customers, prospects, partners and influencers. At one recent event, held in Orlando, SAP drew 15,000 attendees and reached an additional 45,000 through all channels, including regional “connected” events, its website, traditional video, live broadcast video and social media platforms. And the event helped move...
Salesforce.com Takes Dreamforce to the Next Level
Salesforce.com’s Dreamforce conference is intended to engage industry professionals and deliver thought leadership via high energy, audience-centric events. After several successful years, the company wanted to make it even bigger, drive more engagement and deliver greater value to attendees. Salesforce.com marketers knew that, even with the event’s hyper-connected audience, they needed to encourage interaction, so...