Drive consumer consideration Archives - Page 8 of 208 - Event Marketer
American Express Rallies US Open Fans With Augmented Reality-Based Tennis
American Express has been a partner of the US Open tennis championship for a quarter century, but its 2018 activation upped the ante with a gee-whiz AR setup that was equal parts entertainment, competition and art. At the heart of the 20,000-square-foot Super Rally experience was this question: What would happen if a digital experience...
Netflix Films Seven Influencers as They Complete Social Media-Driven Tasks
To promote its little-known original series in the Philippines, Netflix levered the knowledge that the country has among the heaviest per capita use of social media. Aiming squarely at potential viewers in the 18-to-35 demo, the brand developed a platform that married live events, influencer networks and Instagram activations. The show itself presented a few...
Facebook Deploys a High-End Music Video Studio to Engage VidCon Attendees
Facebook’s activation at 2019 VidCon—the expo for video content creators—was so successful that despite being in the same location as the previous year, attendance shot up 88 percent. The brand deployed a high-end music video studio with a 30-member video crew, a 45-foot-long Kessler dolly track, two Sony A7S2 cameras and other premium equipment, and...
Alfa Romeo Answers Auto Buffs’ Questions With an AI-Powered Texting Bot
With the insight that automotive event attendees often have lots of questions but don’t always read emails or web updates beforehand, Alfa Romeo unveiled an AI-powered texting bot (dubbed DriveBot) for the 2019 Concours D’Elegance. Programmers trained the concierge platform to answer more than 400,000 possible questions from guests—everything from vehicle info to event schedules...