Drive consumer consideration Archives - Page 7 of 208 - Event Marketer
Land Shark Cruises Key West with a Hot Tub on Wheels
If merely cruising around Key West doesn’t sound mellow enough for you, meet the LandShark Hot Tub. To tout LandShark as the world’s most laid-back beer, Anheuser-Busch commissioned a drivable, nine-foot-wide hot tub to transport easygoing guests up and down Duval Street (and, later, around other cities). The vehicle might have looked simple, but cool...
Deux Reines Drives Sales with a Stylish, Shoppable Mobile Tour
Online fashion brand Deux Reines wanted to hit the road to connect with shoppers in as stylish a way as possible and a customized Airstream was the obvious choice. The interior was redesigned to include clothing and accessory displays, lounge space, and two dressing rooms that doubled as photo booths. Custom-designed display fixtures included high-end...
Pernod Ricard Reimagines the Malibu Rum Beach House
The Malibu Rum Beach House has been a part of the brand’s marketing attack for summer festivals since 2015. But for 2019, the brand fully refreshed the build with its signature banana leaf wallpaper, a fresh neon color palette, a new Malibu Beach Bar (which allowed for more nimble implementation at certain events) and myriad...
Nike’s Jordan Brand Celebrates Neighborhoods at All-Star Weekend
In the city where Michael Jordan became a legend, Nike’s Jordan brand made a big—and we mean big—splash around the NBA All-Star Game. To excite basketball fans and sneakerheads, the brand took over 100,000 square feet of an armory building, deploying design elements drawn from the Second City’s distinctive neighborhoods and transit lines, and emphasizing...