Objective of Event: Drive consumer consideration

To attract top IT talent and demonstrate its inclusive ethos, Airbus traveled to Gamescon, where it delivered a League of Legends tournament between its all-female gaming team and attendees at the show. To build buzz for the tourney and draw people to its parallel livestream event, the brand leveraged inclusive #LEVELUP messaging before, during and […]

Stella Artois was on the hunt for a way to translate its successful Port de Stella event program into a virtual offering. Bringing the program’s expert-led “Sessions” component to life, the brand delivered Stella Artois Sessions@Home, a weekly content series hosted on IGTV and YouTube featuring celebrities and chefs whipping up their favorite dishes and […]

To build buzz for the Marriott Bonvoy app and the newly opened W Dubai, W Hotels produced the Wake Up Call Dubai music festival, a multi-stage hotel takeover featuring a variety of performances, some of which included pyrotechnics and lasers, along with activities like dj masterclasses. To expand its reach, the brand attracted millions of […]

Google’s products are designed to help consumers make the most of every day and encourage local discovery. Enter: Wonderful Weekends, a festival that helped families experience the communities in which they live. The centerpiece was a gigantic gumball machine that educated attendees about Google products, then dispensed gumballs filled with prizes from local partners. The […]

Kia didn’t want to tell consumers about the capabilities of its Stinger and Telluride models, it wanted to show them. At the LA Auto Show, the brand unveiled a pair of full motion simulators that transported attendees to Germany’s Nürburgring racetrack and the “Kia Woodlands.” The three-minute journeys included vehicle-specific steering wheels, an immersive three-screen […]