Objective of Event: Drive consumer consideration

Porsche’s Next Visions sponsor experience invited remote attendees to shape and express their personal vision statements. A quiz revealed their “vision spark”—a defining attribute such as “bold” or “brave,” accompanied by a 3D, abstract shape with a customizable color gradient. “Vision coach” voiceovers provided instruction. The graphical statements could then be downloaded and shared, and […]

Santa Margherita’s Follow the Vine experience was a dramatic grapevine maze where attendees discovered tasting notes, flavor pairings and brand experiences around every corner. A key touchpoint was a seven-minute, 360-degree film experienced in a geodesic dome theater where a multi-projector immersed the audience in footage that told the brand’s story. Santa Margherita blended software, […]

Jeep is a veteran Winter X Games sponsor, but in 2020 it needed a new strategy to generate purchase intent among the event’s thrill-seeking fans. Enter: The Champion of Adventure experience. The activation featured new models on display for live demos, meet and greet opportunities with X-Games athletes and a keychain-engraving station. But it was […]

Google’s Pixel 4 smart phone features cutting-edge Motion Sense technology, and to showcase the tech to its Latinx music-loving target, the brand hosted an outdoor Latin Grammy’s performance starring Karol G and DJ Felo. A custom dj rig was built for the event using eight Pixel 4 phones and Google’s Motion Sense technology, enabling DJ […]

Missy “Misdemeanor” Elliott has become a music video icon, so to drive tune-in to the MTV Video Music Awards, during which the artist would become a Video Vanguard Award recipient, MTV decided to recreate her most iconic video moments. The resulting Museum of Missy Elliott pop-up exhibit served as an interactive, bookable consumer experience primed […]