Latest

Who drinks top shelf whisky? Well, we know Errol Flynn, Jimmy Stewart and George Bernard Shaw did. Even Bogey famously regretted, “I should never have switched from Scotch to martinis.” While these iconic manly men helped establish the sense of class and style that Scotch carried with it decades ago, many whisky brands more recently have found themselves struggling to make their drinks relevant to a modern male audience.

Carter and Courtney Reum are brothers and co-founders of the first carbon neutral spirit brand called VeeV, an alcoholic elixir made from sustainably harvested Açaí. The brothers dreamt up the product in 2003 on a surfing trip to Brazil where they first discovered the now ubiquitous berry. Five years later they left their jobs at Goldman Sachs and headed out to California where they believed their eco-friendly drink and message would resonate with the health and environmentally conscious West Coast mindset.

On Dec. 5, rental car company Hertz announced its partnership with concert promotions company Live Nation at an afternoon mini concert at Irving Plaza in New York City. Select fans and media were treated to a three-song set featuring Fitz and the Tantrums as well as food and beverages. The partnership is part of the brand’s Moving with Music platform that helps it connect with 20- to 35-year-old consumers.

Now in its third year, TopSpin, a ping-pong tournament and fundraising event for the professional sports industry, has expanded from New York City to include events in Chicago, San Francisco, and at least one other city, yet to be determined. On Dec. 8 in New York City, the group hosted more than 200 players and 1,000 guests in a loft in SoHo where they played, partied and raised money.

An ION television-branded mobile candy truck from Dec. 12 to 15 brought holiday cheer to advertising agencies along New York City’s Madison Avenue. The 24-foot-long truck, filled with an assortment of peppermint bark, toffee, candy canes and other goodies visited three to four agencies each day, for a total of 13 stops.