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The Event Marketing Institute (eventmarketing.com) and leading experiential marketing agency Mosaic (mosaicxm.com) have unveiled the most comprehensive annual study of event marketing spending and activities ever fielded. The groundbreaking study found that event and experiential marketing spending by companies is growing much faster than the overall economy. The EventTrack 2012 study found that in a […]

 Art and fashion magazine BULLETT on Dec. 8 celebrated its one-year anniversary by turning its winter issue "The Secret" theme into a live secret garden party at the gothic revival synagogue Angel Orensanz Foundation on Manhattan’s Lower East Side. The secret garden theme started with an invitation to guests announcing the magazine’s anniversary party at an undisclosed location, which was revealed near the date. The package included a skull amulet giving guests access to the party.

 To generate media coverage and social media buzz around its new line of Dunder Mifflin paper, Quill.com from Dec. 13 to 15 distributed free reams of the paper via food trucks in Chicago, New York City and Los Angeles. A Twitter feed, @DMPaperTruck, informed consumers of the giveaway locations.

In our Then and Now series, EM revisits old event marketing trends to find out where they’ve gone since we first reported on them. Are they old hats and has-beens? Or is that past up-and-comer a future best practice that’s now an industry standard? In this rolling installment, we re-examine some of 2007’s most popular rigs, which we covered in our February issue.

Korean automaker Kia Motors has unleashed an augmented reality activation at the North American International Auto Show, which began in Detroit on Tuesday, that ties into its popular “Party Rock Anthem” commercial. The technology, which is the centerpiece of the brand’s new exhibit for this year’s auto show circuit, is called “Close Encounters” and features the brand’s now-infamous dancing hamster spokes-rodents, known as the Hamstars.