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Chevrolet this year executed the Dubai International Motor Show’s first-ever experiential vehicle launch. The Dubai show is typically locked down tighter than the plans for next year’s El Camino concept, but for the global launch of its Trailblazer SUV, Chevrolet needed to break with tradition. The brand unleashed a classic experience on the industry insiders and automotive media with the help of show organizers to steal the limelight from competitors with the first-ever global launch hosted at the Motor Show from Nov. 10 to 14.

Canon on Nov. 15 held a red-carpet premiere at New York City’s Museum of Natural History to celebrate the launch of “When You Find Me,” a film inspired by eight winning photos submitted in an online user-generated contest that generated more than 96,000 entries. The film was shot with Canon DSLR products and is a centerpiece in the company’s “Long Live Imagination” campaign, an effort in partnership with Hollywood director Ron Howard. Howard’s daughter, Bryce Dallas Howard, directed the 24-minute film.

The Chrysler Group brought its ride-and-drive expertise to bear on its entire family of brands and created what it called the Ultimate Ride and Drive Experience for show goers at the Los Angeles Auto Show, which ended Sunday, Nov. 27. The experience enabled consumers to get behind the wheel and experience Chrysler, Dodge, Jeep, Ram Truck and Fiat vehicles first hand, all together in a course designed to show off each brand’s key features. The route was set up in and around the Los Angeles Convention Center area.

On Nov. 17, Microsoft’s Xbox division and the NFL announced a multi-year sponsorship deal that will make the game console brand the official partner of the NFL PLAY 60 youth health and wellness program. The partnership will seek to teach kids how to be active while having fun, courtesy of Kinect for Xbox 360.

A Le Cordon Bleu trained chef running a food truck would have made most of us shrug with disbelief a decade or so ago when we associated these meals on wheels with unsanitary conditions and greasy fare.