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As a Baltimorean born and bred, I jumped at the chance to help man the Izod IndyCar Fan Village at the Inaugural 2011 Baltimore Grand Prix. Getting to see my city on the world stage as the host of 27 race car drivers, including the notorious Danica Patrick, darting through the downtown streets was more […]

Has a mailbox ever talked to you before? This summer, a giant purple talking Yahoo! mailbox struck up conversations with passersby on 9th Street and 8th Avenue in Park Slope, Brooklyn, on June 2, and on Stuyvesant Street, in Manhattan, on June 3. I was embedded during the latter, hidden in a surveillance van with […]

As I drove from Denver to the C Lazy U Ranch in Granby, CO, on the epic road through the Rocky Mountain State Park at about 12,000 feet, I came to two realizations: a) even brisk walking at high altitude sucks, and b) this was going to be one of the most incredible weekends I […]

Lollapalooza this summer celebrated its 20th anniversary by once again taking over Chicago’s Grant Park with its signature three-day music festival. From Aug. 5 to 7, thousands descended on the shores of Lake Michigan to rock out and chill out to the sounds of headliners and indie favorites ranging from Eminem and Foo Fighters to Arctic Monkeys and Lykke Li. Key sponsors were there, too, of course, hoping to get a bit of attention from the thousands of music lovers and hard partiers who hit the festival over the weekend. Some activations were clever and endemic.

Irish whiskey brand Tullamore Dew is throwing a series of “A Night at the Irish True” events in select cities through December to coincide with its “Irish True” campaign. The first event was held Nov. 14 at New York City’s Chelsea’s Center. Upcoming events will be held in Chicago, Philadelphia and San Francisco. The events tap into influential consumers through a partnership with the daily lifestyle newsletter Thrillest.com, as well as stakeholders, media and members of the trade.