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LEGO hit the road this summer to reinvigorate its successful Ninjago franchise and promote the related Airjitzu game with an immersive and challenge-driven activation. Launched in early July, the Ninjago tour has traveled to seven large events, including the California and Iowa state fairs, as well as a variety of smaller, high-traffic family events ranging […]

In this episode of EM All Access, Ford’s Marketing Development Specialist Amy Green talks about how the brand is using campus activations to reach college millennials.

The United States Tennis Association (USTA) on Aug. 12 activated its first-ever US Open Pop-Up Restaurant in New York City’s Grand Central Terminal to highlight its food offerings and promote the two-week tennis tournament, set for Aug. 31 to Sept. 13. Located in Vanderbilt Hall, the pop-up offered free lunch on a first-come, first-served basis, […]

You’re just waking up from a long night’s sleep. The curtains are swaying and slightly open. A dash

Multimedia: A word that means different things to different people. Would you be able to explain exactly what this word means?