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In this episode of EM All Access, hosted by Event Futurist Joe English, Pepsi Brand Manager Julia Bomba talks about how the brand uses live events as content generators.  

Through our experience with Fresh & Easy and an analysis of new consumer behaviors driving today's grocery marketplace, we've assembled an informative 17-page report that helps grocers connect with consumers, remain culturally relevant and drive store traffic.

Online shoe and apparel shop Zappos.com kicked off its multi-year title sponsorship of San Francisco’s famous Bay to Breakers footrace, May 15-17, with an array of unconventional engagements meant to highlight the quirky nature of both the brand and the race. In the two days leading up to the May 17 competition, consumers could participate […]

It’s that moment you survey the crowd at a music festival from an exclusive vantage point. That moment your kid plays catch with a professional baseball player. That moment you surprise your sweetheart with the ultimate culinary date night (you rock star, you).

Marketers looking at concert event sponsorships to amplify brand messaging are looking in the right direction. A new study by event marketing technology company Tagkast has found that, among all event attendee types, concert attendees are most likely to share branded photos on social media and produce social endorsements for brand sponsors. Concert activations hold […]