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Forget what you thought you knew about golf fans. Young stars, fresh media coverage, and a global audience are changing the landscape of golf—who plays, who watches, and who sponsors.

To promote itself as the best option to fly from New York to Amsterdam (and beyond), KLM Royal Dutch Airlines hosted a three-day pop-up at Openhouse Gallery in the SoHo neighborhood of Manhattan. From June 25-27 the airliner set out to put its personal and cultural stamp on the air travel experience, targeting consumers and […]

Millennials are notoriously sensitive to overt marketing ploys and that includes over-commercialized messaging. At this year’s Bonnaroo Music & Arts Festival in June, a four-day event with 80,000-plus millennials in attendance, sponsoring brands demonstrated just how well they understood that fact. The 14-year-old festival’s producer Superfly, New York City, steers brands away from heavy branding, […]

In this episode of EM All Access, Mountain Dew’s Digital Brand Manager Christine Ngo talks about why the brand is obsessed with virtual reality. Hosted by Event Futurist Joe English.

Events aren’t just for socializing anymore. The ample opportunity to network