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BFGoodrich and TEN, publisher of Motor Trend and Four Wheeler magazines, put driving enthusiasts to the test in the Driver Enough Challenge, a two-day competition in May at Willow Springs International Raceway in Rosamond, CA. The challenge tested participants’ driving skills in on- and off-road courses as part of the tire manufacturer’s latest ad campaign […]

Everybody wants, and sometimes needs, to be entertained and engaged in

“Vikings” is one of History’s most successful TV shows, which is why for the past few years the brand has brought the series to life through immersive San Diego Comic-Con activations. This year’s convention marked the third year History has activated a “Vikings” program. So, how does the brand make sure what it’s offering is […]

Harley-Davidson’s Project LiveWire Experience Tour, which last year reached more than 15,000 Americans, has unplugged its electric motorcycles and is headed to Asia and Europe. The tour, which launched with media and invitation-only consumer rides at Malaysia’s Sepang International Circuit on Feb. 25, will continue through the fall and includes 13 stops in Canada and […]

In this episode of EM All Access, hosted by Event Futurist Joe English, Pepsi Brand Manager Julia Bomba talks about how the brand uses live events as content generators.