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Partner ContentMake your activation memorable and fun!
One strategy that has always proven to be successful...
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B-to-C EventsDelta Reimagines College Partnerships
Delta this fall has entered into multi-year agreements with nine colleges that embed the brand into campus experiences that go well beyond traditional stadium signage and will serve as a model for partnerships it has in place with six other universities. On-campus college student ambassadors, one from each of the nine colleges, help integrate the […]
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Partner Content
Best of France Festival Brings Record Breaking Butter Sculpture!
Who knew that 2,000 pounds of butter could land a Guinness Book of World Records Win!
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B-to-C EventsThe %$#&*@^ Catalina Wine Mixer Goes Live
When Ben Villalobos moved to Catalina Island off the coast of California a little over three years ago, his friends wouldn’t stop referencing the Catalina Wine Mixer—the %$#&*@^ Catalina Wine Mixer, actually. The fictitious event was featured in the hit Will Ferrell comedy “Step Brothers,” released in 2008, and is an oft-quoted scene. “Once I […]
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Partner ContentEvent Guidance Analytics Systems Deliver a Value-Per-View at Experiential Events
New Behavior Analytics Systems Help Companies Optimize Experiential Displays, Exhibits, and Events to Improve Attendee Engagement and Event ROI
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