Latest

France is having a Big Apple moment. First, there was the France Run and festival that on Aug. 29 brought more than 5,000 runners to New York City’s Central Park for an 8K race. Then there was the Best of France Experience, held Sept. 26-27, which showcased French wine and food, fashion, beauty, arts and […]

At SME, we pride ourselves on providing our customers with a

“I’ve been thinking about the awards segment of live events recently…” Remember

The American Express partnership with the Seattle Seahawks, which launched in late September with the team’s first home game against the Chicago Bears, is a case study in how to score with retailers, sports fans and consumers. With partnerships in place with pro basketball and hockey teams, as well as its tennis and golf sponsorships, […]

According to CEO Cameron Parsons, the rise of eSports represents an increasing shift in consumer behavior that has many marketers questioning old approaches of trying to reach young audiences