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Pandora on Aug. 15 hosted a line-up of six chart-topping artists and offered a platform for nine sponsors to activate during Summer Crush, a free event for Pandora listeners in Los Angeles. Using the streaming service’s proprietary algorithm as a targeting tool, invites were directed to music fans that listened to Jason Derulo, Steve Aoki, […]

You have to look up at least twice. Standing outside the new One World Trade Center tower in lower Manhattan, this modern marvel (tallest in the Western Hemisphere) appears to rise to the clouds. A symbol of American ingenuity and resiliency in the wake of acts of terrorism nearly 14 years ago, the tower’s 100th […]

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In this episode of EM All Access, Intel Program Manager, Corporate Event Marketing Victor Torregroza talks about the power of unscripted storytelling—and how to set your brand apart at CES.

Music is a common thread that ties people of varying interests together. But in the world of experiential marketing, brands have their sights set on one very specific demographic when it comes to leveraging music-related events: Millennials. From electronic dance music festivals to Taylor Swift cameos, brands are reaching this coveted demo like never before […]