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Ever the hardcore bunch, 16 event marketers started the day at 6:20 a.m. for an official 5K Team EventTech run along the Vegas strip. Several runners said they spotted a few of their fellow attendees just coming in from a night on the town, but, you know… what happens in Vegas. Breakfast was served at […]

14 Ways to get Food and Beverage Brands Into the College Market

We partnered with Denver agency, Motive, to produce apparel and merchandise for Pepsi's Hyped for Halftime campaign at the 2015 Superbowl.

Congratulations to the winners of the 2015 Event Technology Awards, the world’s largest, most respected and most prestigious awards program for the use of technology in experiential marketing. The winners were announced today at a luncheon gala at the EventTech conference at the Bellagio in Las Vegas. Best Use of a Single Technology (B-to-C)
 Gold Winner […]

More than 30 intrepid EventTech attendees skipped the breakfast buffet and grabbed an early morning shuttle to the Mojave Desert for a two-hour hiking excursion on the famous McCullough Trail. Attendees could pick between a casual or more intermediate route through the Black Mountain Range, and felt the burn as the elevation hit more than […]