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It's not enough to simply host an event. The ability to measure the event after the fact is crucial to evaluating success and planning future events. When thinking about today’s measureable factors—and how to use them to illustrate value—there are four main areas.

BIW partnered with a pharmaceutical client to produce an emotional video

ATN Promo Model and Staffing Agency has New York Promo Model Jobs at some super great fall and winter events.

American Express on Oct. 18 provided Seattle Seahawks fans with their very own tailgating oasis in the form of Hawks Island—a first-of-its-kind pregame experience held on a 200-foot barge in the Puget Sound. Free to cardmembers over the age of 21, the event offered complimentary food and beverages and live entertainment from 9 a.m. to […]

Broadstreet popped up at various locales around NYC to shock ABC Family fans and business partners alike. Elves descended upon local restaurants during busy hours to deliver holiday cheer in the form of  Beats headphones and Beats Pills, GoPro cameras, Galaxy Tablets and Fitbits Flex Bands.