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“This is your key to the back door,” we were told, and handed skeleton keys to wear around our necks. It was a hint that the immersive theatrical experience we were about to take part in was exclusive, authentic and “the real thing.” Presented to a group of tastemakers, bartenders and media on April 3 […]

From safety and security to innovation and design, the auto brands at the 2018 New York International Auto Show, March 30 through April 8, at the Javits Center in Manhattan, had plenty of stories to tell about their latest offerings. To engage consumers in those stories, they leveraged immersive technology, social media scavenger hunts and […]

Customer Success Expo at Salesforce Dreamforce consists of six “trailblazer campground” showcases…

Talk to just about anyone in the industry and they’re apt to tell you that today’s b-to-b event and conference attendees spend almost as much time staring at their mobile devices as they do the presentation in front of them.

Dell Technologies’ audiences and solutions run the gamut. For its six-day event program at SXSW in Austin, March 10-15, Dell focused on its creative audience with a program that aligned with each phase of the festivals. Read the full story here.