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In the 10 years since Spotify was founded, one thing has become clear to the brand: culture happens on Spotify. The digital music service took that mantra to heart this year at CES, the world’s largest consumer electronics show and a tent-pole event that helps the brand set the stage for what’s to come in […]

Educational Components and Friendly Competition Lead the Way   When it comes to catering to family-friendly audiences, some say that the need to appeal to a more wholesome crowd can be limiting. We beg differ. Whether your company caters to kids or you’re simply targeting a family-oriented demo, we’re here to help you trade those […]

It looked like your average tech startup exhibit at the Las Vegas Convention Center during CES 2018—save for the bodies. To promote its new tech noir mystery series “Altered Carbon” in an unexpected place (but more appropriate than a comic con, you might argue), Netflix activated a faux booth in South Hall that brought to […]

For the sake of personalization, technology is stepping out of the spotlight…  

Intel is known for its signature design focal points within its booth space at CES. One year it was the interactive Ultrabook Tree, another year, looming human figures in movement. This year, it was the “5G Super Highway,” 160 feet of LED tubing hanging overhead that spanned the length of the footprint. Intersecting it, an […]