Latest

Six insights on announcing event cancellations the right way   The ability to freely move about the world as we knew it has drastically changed. Now, not only large-scale consumer events like SXSW, E3 and Coachella have cancelled or postponed programming, but major league sports have delayed the remainder or start of seasons, world-renowned universities […]

The world wide web can be a wonderful resource, but it can also be a dangerous and confusing place to navigate, particularly for families. On Safer Internet Day (Feb. 11), Google addressed the issue through an activation in Manhattan that brought to life its Be Internet Awesome platform, a suite of digital offerings that teach […]

Events within events have been trending for some time, but Dell Technologies elevated the concept at a launch event that served as part of the broader Dell Technologies Summit, held for press and analysts, in Austin. The conference theme, Next Data Decade, around the power of data to advance human progress, was brought to life […]

In some ways, International Women’s Day (this year, March 8) has become a revolving door for brand gimmicks. Fortunately, some companies just get it, and find ways to deliver meaningful campaigns that actually resonate with women. Johnnie Walker and Bulleit Bourbon are two such brands, and we got to experience their new, female-forward Craftswomen campaign […]

It’s easy to throw the word “trend” around, but event marketers must continuously evolve and adapt…